Women Less Likely to Apply for 'Assertive' or 'Aggressive' Jobs

by admin 15. April 2014 13:24
Are firms and companies alienating women by using masculine language in their job listings?  A recent study showed participants job listings for higher level positions, describing some of them with typically masculine words, like “assertive,” “analytical,” “aggressive,” and “independent,” and describing others with feminine words, like “dedicated,” “responsible,” “conscientious,” and “sociable.”  The study reported that women are less likely to apply for a job if it is described with stereotypically “male” adjectives.  When pressured to recruit more women for upper management position, many companies respond that women don’t apply as much as men for such positionsis this why? Read on!

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Quick Look | Women at Work

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